A strong website is the first and most important impression your company will make to a potential customer. It’s essential that you have a site that is up-to-date and user-friendly for visitors, and one that displays your brand consistently.
If you want to increase visitor interest and get more people visiting your site, here are some things you should keep in mind:
- Make sure your website has a clear objective – What is the main purpose of your website? Is it an online store where people can browse through products or are you trying to drive traffic to specific pages within the site?
Do you want people who visit your website to take action right away such as making a purchase or registering for information?
There are so many different websites out there with all kinds of different objectives. If yours isn’t clear from the moment someone lands on your page, it’s going to be much harder for people to find what they’re looking for.
Know who you’re targeting – What age group do you want to attract with your website? Is it primarily aimed at local users or does it have global appeal?
Google uses over 200 factors when ranking pages including content quality, links, video placement and keywords used in headings, URLs and page titles. Therefore, you have to keep that in mind when updating your website copy.
Here are the five elements to make your company’s website stand out:
(1) Provide Compelling Content
A website isn’t much of use if it doesn’t have any content. It doesn’t matter how beautiful your website is if nobody visits it. People won’t have any reasons to visit your website if there’s nothing new to see.
You need to create unique, high-quality content for your website. This could be blog posts, guides, guides to products, white papers, e-books, infographics or any other type of content.
The best way to make your content compelling is to relate it to your business and target audience. If you are in food delivery, write about the challenges of running a small business and how you overcame those challenges.
If your business is in the health industry, you could write about how you overcame some health issues, or how you discovered a way to improve the health of your customers.
There are plenty of ways you can come up with fresh and new content for your
(2) Be up to date with all your website’s features
No matter how good your content is, people aren’t going to engage with your content if it is on a website that is not up-to-date. This includes the design of your page, all the images and the overall layout.
Your website should be fully responsive and support all devices from smartphones to laptops and desktop computers.
You should also have a no-spam policy, good privacy and security measures, and a way to report any technical issues so they can be addressed as soon as possible.
You’re also likely to see a drop in conversion rates if you have any technical issues on your website, so be sure to have everything up-to-date on all ends.
(3) Show you care about your visitors
Show your visitors you care about them by answering their questions and solving their problems. If someone asks for help, you can reply to their comment and help them solve their problem as soon as possible.
If someone leaves a negative comment, you can also reply to that comment as well. This shows your visitors that you care about them and will help build a relationship with them.
Responding to questions and solving problems will also help create a sense of community on your website. If you have a blog, you can also reply to comments on your posts.
You could also add a question and answer section to your site or create a Frequently Asked Questions (FAQ) page. Having answers to common questions on your website and easy access to those answers will make your website much more useful to your visitors.
(4) Make your website easy to navigate
If your website is difficult to navigate or has a confusing layout, then people aren’t going to be able to find what they’re looking for.
This will lead to a drop in click-through rates and a drop in the amount of revenue you make from your website or the number of sales generated in a period of time.
The navigation on your website should be simple, direct and easy to follow. It should also be logical, consistent and based on the main sections of your website such as the home page, products and services.
Make sure the navigation links are consistent with the look and feel of your website as well. Your navigation should also be fluid and responsive. This means that it should load quickly, even if a visitor is using a slow or mobile network connection.
Don’t stop there, you can do so much more!
We’ve just highlighted some of the major factors that affect your website’s overall ranking. But there are many more things you can do to make your website shine.
Don’t be afraid to invest in creative advertising campaigns, try new social media strategies, analyze the data on your website to make improvements and keep your blog updated with fresh content.
Having a strong website is a lot easier than most people think and you can do it without spending a fortune.
We hope you liked this week’s article, make sure to let us know what you think,how this information has helped you and share it with someone that might need valuable information like this.
Article by: Joshua Kazenzi