These days, a website is not something businesses debate on whether to have one or not. It is one of the most essential components of a successful business or organization.
In today’s world, every business has the opportunity to grow beyond its geographical location. You can have customers from anywhere in the world and thanks to the major developments that now allow you to ship anything to any location.
However, your international prospects will have no idea you exist unless you decide to take your business global and online, and this can only be achieved through a cutting edge website.
In today’s article, we will be talking about 5 reasons why you need to have a website right away. Yes right away. Make sure you read till the end for a bonus 😉
If your goal is to expand and grow your business, then you have every reason to have a website. If you already have one, this article will enlighten you on different ways your business can take advantage of the website to expand and grow.
(1) A Website Builds Trust
As long as you are online, your business can build trust and credibility instantly. Imagine you are looking for a specific product or service. You do a quick search on Google and find exactly what you want with a lot of positive reviews. You are more likely to contact that business than the others that don’t have a website at all.
Research has proved that customers like to consult reviews before making a purchase. This is an opportunity for your business to build trust and credibility in the shortest amount of time, a website helps you do all of that.
(2) It Educates Potential Prospects About Your Business
Your website can provide free helpful advice on your products and services. Visitors can quickly view and place orders by presenting information deliberately and consistently. In addition, potential consumers can view and analyze every aspect of your product before buying. By adding a lot of quality information to your pages and products, you can accomplish both tasks simultaneously.
You can look at a website as an online piece of space where your business consistently shares valuable information about your products to a wider audience that is already looking for that information.
(3) A Website Makes You Look Professional
84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Beyond that, having your own website lets you create a branded email address (e.g. firstname.lastname@example.org) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
Business is more competitive today than it was 20 years ago, and how will you successfully compete in the marketplace without the necessary tools?
A website is your opportunity to educate and persuade prospects to choose you and why they should continue doing business with you.
(4) Improves Your Customer Service
A website provides an easier way to serve customers. Provide answers to frequently asked questions in your FAQ (Frequently Asked Questions) section. You can reduce customer service costs and save time and money.
Having an FAQ page also means that customers can get immediate responses and save time by helping to establish a positive long-term customer relationship.
Think of a website as your automated customer support team that is available to serve your customers 24/7.
(5) A Website Improves Brand Visibility
One of the most important things that a business owner can do is showcase products on their website to prospective customers. To increase the chances of customers buying from your website, you need to establish your company details such as who you are, what your brand represents, and what it stands for. It will set your business apart from other competitors in your industry.
Without having a credible website, it gets challenging to provide a reliable user experience.
A website is an extra marketing tool that helps your brand get noticed by your ideal customers.
Those are the 5 main reasons your company needs to own a website. Now, it’s not just about having a website, it is about using it for its intended purpose. Did you know that a good website is able to bring in leads consistently?
We have a free short guide on how you can turn your website into a sales generating machine. Send us a message here with the subject “I Want The Website Guide” and we will share it with you.
If this blog post resonated with you make share it with your friends and family. If you would like to get started today with your website, schedule a free consultation with our team here.