Email communication is slowly becoming the most popular way for businesses and clients to interact. It’s time efficient, cost-effective, and convenient – for everyone! Today, almost everyone has an email account, and is able to be reached 24/7
Most small businesses start off using a free email service like Gmail, Hotmail, Yahoo, etc. This helps keep costs low, especially if you’re a new business. However, using a free account as your professional email address may affect your business.
If you’re looking to bring your business to a professional status, then you need to transition to a customized email address.
A customized email address can instantly improve the credibility of your small business and even make it seem like a larger corporation. If you already have a business website, you can easily convert your email to branded email addresses. Let’s explore some of the benefits of having a customized email for your business.
Here are reasons why you need to have your own domain for your business email address:
- First Impressions Matter: Having a customized email gives your business an instant sense of credibility, and portrays the image that you are well established in your industry. Customers tend to look for some type of legitimacy before agreeing to work with a company. Whether it be trusting them to complete a service, to care for their health, provide a product, or to give them advice, they need to see that the company is trustworthy. In a recent survey among consumers, over 65% of people would choose a company that has a branded email address versus a company with a free email address. If you’re looking to brand your company as professional and legitimate in your industry, then you need to be utilizing a custom email address.
- Gain trust and confidence from your customers: Customers can perceive a business as less established when using an email address such as firstname.lastname@example.org. Customers can also treat emails from your free account as spam.
- Build your brand: You’re not just selling a product or service, but establishing a brand. With a free email account, you’re promoting the free email service and not your brand. As well, an email address with a custom domain makes it easier for your customers to remember your email address.
- Flexibility: With your own domain, you can setup multiple aliases (such as email@example.com, firstname.lastname@example.org, etc.) and manage it under your own account.
Benefits of Having a Customized Email Address from a Marketing Stand Point
Marketing is the management of relationships – and through marketing, we are essentially putting ourselves on the map by proclaiming “We’re Here! We’re Open for Business!”.
Everything that your business does online (marketing/ads, emailing, social media, and your website) should be done under your brand’s identity. Your brand identity is the makeup of your business – this can include the mission statement, best practices, colors and themes, and the ideal customer. With your brand identity, comes your brand name, or your business name, and this should be the header of everything you do online.
All of your resources that we mentioned earlier (marketing/ads, emailing, social media, and your website) should include your branded business name. A customized email address (email@example.com) aids in the marketing and branding of your small business or practice.
A customized email can take you from a random business to a trusted resource. It incorporates your business name into every message that you send and helps with branding your company.