Web Development

“Why do I need a website, I already have a Facebook page & social media presence?”

A lot of business owners have this question in mind. Anyone who has been in digital marketing, social media, or website design gets this question a lot of times.

If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one?

The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself.

Nowadays, having an online presence is basically a must if you want to achieve your hopes and dreams.

If you’re reading this you almost certainly think that having social media accounts is the only way to grow your business online.

Don’t get us wrong, those are great ideas.

But unfortunately, social media has become so noisy that it’s becoming harder and harder to actually stand out and make an impact if those are the only angles you’re working in the online presence game.

Not convinced? We’ve collected some of the biggest benefits your business can receive from even a simple website.

  • A Website Builds Trust: As long as you are online, your business can build trust and credibility instantly. Imagine you are looking for a specific product or service. You do a quick search on Google and find a competitive website with good reviews. You are more likely to contact that business than the one that doesn’t have a website.
  • Decreasing Social Media Reach:An important reason why your business needs a website is the diminishing reach of social platforms. You might have a dedicated page on social media, but do you think it is enough to attract new customers? Think twice! It is not enough to have a business page on social media as every other business has. Most companies are now switching to building websites rather than relying solely on social media business pages. Social media networks can increase your business but not as much as a website can maximize the ROI. So while social media networks can boost business, banking just on them can be a huge mistake that can cost in the years to come.
  • Improve Brand Visibility: One of the most important things that a business owner can do is showcase products on the web to their prospective customers. To increase the chances of customers buying from your website, you need to establish your company details such as who you are, what your brand represents, and what it stands for. It will set your business apart from other competitors in your industry. Without having a credible website, it gets challenging to provide a reliable user experience.
  • A Website Makes You Look Professional: 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Beyond that, having your own website lets you create a branded email address (e.g. info@processdial.co.zm) which adds a level of professionalism to all of your correspondence, especially if you’ve used a personal email address to conduct business up until now.
  • Encourage Customers To Contact You: A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.
  • Control Your Narrative: We all know that it is difficult to control what others say about your brand. However, you can influence this by writing your own story on your business or product brand’s website. A website is a far more efficient way than print ads or snail mail brochures when it comes to helping brands spread their message, vision, and mission.
  • Showcase Your Products: Regardless of what products you sell, your business needs a website in 2022. We cannot stress enough that a website is the first interaction of your target audience with your brand. Therefore, how you position your business is totally in your control. You can also highlight your awards, reviews, testimonials, and all the features that can alleviate your visitors’ pain points. Understanding the benefits of working with you increases your customers’ average time on the website. It can influence their decision to contact you.
  • Display Your Work: It does not matter which industry you work in; a website is an excellent way to display your work. You can use online portfolios, photo galleries, and customer testimonials to do this. You can show what makes your company unique and provide feedback about your work.
  • Compete With Industry Leaders: Did you know that having a website gives you a fair chance to compete with the giants of your industry? Creating an optimized website can rank higher and be at the right place at the right time. In addition, bidding for the right keywords can increase your website traffic and influence your consumer’s journey, which typically begins with research, recommendations, and reviews.
  • Improve Customer Service: A website provides an easier way to serve customers. Provide answers to frequently asked questions in your FAQ (Frequently Asked Questions) section. You can reduce customer service costs and save time and money. Having an FAQ page also means that customers can get immediate responses and save time by helping to establish a positive long-term customer relationship.
  • Extend Your Business Hours Virtually: Having a website means that your content is available to users anytime during the day, at their convenience. So regardless of when someone visits your website, in some way, you’re constantly interacting with them and can say goodbye to that ‘closed for business’ sign. Being accessible at all times supports marketing and dramatically increases sales, which is especially true for e-commerce companies. It also is a step towards effective customer service and relationship building.
  • Educate Potential Customers: Your website can provide free helpful advice on your products and services. Visitors can quickly view and place orders by presenting information deliberately and consistently. In addition, potential consumers can view and analyze every aspect of your product before buying. By adding a lot of quality information to your pages and products, you can accomplish both tasks simultaneously.

The bottom-line is, regardless of having social media pages for your business, you still need a website if you want to reach greater heights in your industry. Combining social media marketing and a website is the way to go.

You can browse through the website packages we have and choose the one that best suits your needs at the moment..

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